This logo and website were designed for a specialist will writer. Every stage of the process was focussed on striking the right balance between being serious and professional; and being approachable, accessible and straightforward.
The choice of a serif font and restricted colour scheme, with subtle visual clues indicating documentation and paperwork, reassure the visitor that this is not a radical individual, trying to recklessly go against the grain, yet the welcoming graphic on the home page, slight roundedness in the logo font and simple, user-centric navigation invite them to engage with the content.
An additional aid to the accessibility of the site is the tooltips function. The content management system contains a pre-defined list of legalese words and phrases that could potentially confuse or alienate visitors. Whenever one of these words or phrases appears in the site content, it appears as a link which, when hovered over, displays a “translation” of the phrase.
This was a Marketing Partners collaboration project and included copy writing and search engine optimisation.