blueboxthinking
blueboxthinking create tailored models to aid financial planning and analysis. Our task was to design a website that would convey a sense of the unique combination of absolute precision and creative insight and vision embodied by the company and to uphold and enhance their identity.
Our solution was to focus on the site's typography, leaving plenty of white space in order to make the large bodies of text easily digestible. Alluding to the creative heart of the company, our custom art work for the header image designs combines mathematical characters using the company’s corporate colours and font faces with imagery that relates to the models they produce.