Bright HF Identity
Bright HF are specialists in Human Factors and Ergonomics. Our aim with the design of their visual identity was to communicate the vibrancy of the young company while simultaneously creating a professional and confident first impression through their business cards and stationery.
As their clients span very diverse industry sectors, we avoided the use of identifiable graphic imagery in the design, but gave a light-hearted nod to the nature of ergonomics with the shape of the logo’s containing box, which flows around the tail of the ‘g’.
Business cards have a matt laminate finish for a tactile quality, and have die-cut, rounded corners.
We were also responsible for the design and construction of the Bright HF website - www.brighthf.co.uk.