Cheshire Mums Magazine
Rude Goose designed the logo, identity and full layout for the very first edition of the quarterly Cheshire Mums Magazine. Cheshire Mums is a new entrant to the highly competitive free, lifestyle magazine market in Cheshire. To differentiate the magazine from the majority of others in the area, we used slightly heavier, FSC standard paper with a matt finish for a tactile, quality feel with superior green credentials. The identity and design throughout are tailored to the discerning tastes of Cheshire's mums and the convenience of the A5 format makes it more likely to be taken home in handbags and schoolbags, and to hang around on coffee tables until the next issue arrives.