Concept Financial Planning Website
RudeGoose designed a full corporate identity, including stationery and a brochure website for new financial planning services company, Concept.
The portrayed image had to strike a careful balance between representing Concept's forward thinking, fresh, client-centred values, but still inspire confidence in the responsibility, reliability and longevity of the company.
This is achieved by largely following industry convention with the site layout and dark blue colour, but challenging this to some extent with a fresh green, and dynamic imagery throughout.
www.concetfinancialplanning.co.uk