The British Society of Thoracic Imaging (BSTI) required a new website that would allow them to efficiently handle their membership subscriptions and communicate more effectively with members. The project also included a new logo to help consolidate their identity.

This site incorporates a sophisticated administration system that handles membership subscriptions, including payments, electronically. It also provides a facility for mass communication with the membership via email and allows selected content on the website to be displayed only to members.

www.bsti.org.uk

Rude Goose designed the logo, identity and full layout for the very first edition of the quarterly Cheshire Mums Magazine. Cheshire Mums is a new entrant to the highly competitive, free lifestyle magazine market in Cheshire. To differentiate the magazine from the majority of others in the area, we used slightly heavier, FSC standard paper with a matt finish for a tactile, quality feel with superior green credentials. The identity and design throughout are tailored to the discerning tastes of Cheshire’s mums and the convenience of the A5 format makes it more likely to be taken home in handbags and schoolbags, and to hang around on coffee tables until the next issue arrives.

Rude Goose designed a logo and catalogue website for Jomoval, who are wholesalers of unusual and exclusive children’s gifts, furniture and accessories.

www.jomoval.com

How to Thrive teach leadership and resilience skills to children, families, leaders and communities. This logo and website design reflect some of the positivity and energy of the key members of the team, while maintaining a sobriety that is appropriate to a local authority-backed initiative and delivering text-heavy content in a logical, accessible layout.

www.howtothrive.org

RudeGoose designed a full corporate identity, including stationery and a brochure website for financial planning services company, Concept Financial Planning.

The portrayed image had to strike a careful balance between representing Concept’s forward thinking, fresh, client-centred values, but still inspire confidence in the responsibility, reliability and longevity of the company.

The arrow device in the logo has been developed throughout the identity and especially in the strapline, to suggest building blocks.

conceptfinancialplanning.co.uk

This logo and website were designed for a specialist will writer. Every stage of the process was focussed on striking the right balance between being serious and professional; and being approachable, accessible and straightforward.

The choice of a serif font and restricted colour scheme, with subtle visual clues indicating documentation and paperwork, reassure the visitor that this is not a radical individual, trying to recklessly go against the grain, yet the welcoming graphic on the home page, slight roundedness in the logo font and simple, user-centric navigation invite them to engage with the content.

An additional aid to the accessibility of the site is the tooltips function. The content management system contains a pre-defined list of legalese words and phrases that could potentially confuse or alienate visitors. Whenever one of these words or phrases appears in the site content, it appears as a link which, when hovered over, displays a “translation” of the phrase.

This was a Marketing Partners collaboration project and included copy writing and search engine optimisation.

wills-etc.co.uk

Georgina Bywater designs and hand-crafts contemporary jewellery using sterling silver and semi-precious stones. The site design is sensitive to the colour palette used in the jewellery and makes use of the strong product shots to aid navigation. Additional search engine optimisation and online marketing strategy was provided through www.marketingpartners.co.uk

georginabywater.co.uk

This site represents both a visual refresh and a functional upgrade of its predecessor. The company have a strong, fun and vibrant logo and colour scheme, which required careful management to maintain freshness and energy in the site without allowing the colours to become overpowering. This balance has been achieved with an abundance of white space, a strong grid layout and restrained use of images.

The site owner has complete control over the content of the website, which, though it is a simple brochure at present, also has the ability to grow to accommodate any additional functionality that may be required in the future.

orchardmarketingassociates.co.uk

This brochure website was created for a group of exclusive salons and spas in Surrey. The dark site design with subtle textural contrast allows the warmth and quality of the salon photography to take centre stage.

The home page features a Flash animation displaying a selection of images of the salons, products and salon employees.

maryannweeks.co.uk

This ecommerce site provides a showcase and point of purchase for the unique jewellery of Ruth Wood. The design, layout and colour of the site elements are pared back almost as far as is possible in order to support and not overshadow the photography. This clean, simple style and grid-led layout also result in an easy, intuitive purchasing process. The home page is extremely minimal in design but is balanced and is kept fresh by the randomisation of featured jewellery pieces.

ruth-wood.com