GMFitness Identity Design
RudeGoose designed the corporate identity, including stationery, style guide and website for rowing machine hire specialists, GMFitness.
The company’s target market is a fairly specific demographic group, who tend to be brand savvy, web savvy and professional. This helped us to shape their identity, resulting in a design that uses fresh colour and flowing shapes to evoke the energy and vitality associated with rowing, but avoids all connotations of aggression and hyper exertion associated with fitness fanaticism.