Ecommerce - Ruth Wood
This ecommerce site provides a showcase and point of purchase for the unique jewellery of Ruth Wood. The design, layout and colour of the site elements are pared back almost as far as is possible in order to support and not overshadow the photography. This clean, simple style and grid-led layout also result in an easy, intuitive purchasing process. The home page is extremely minimal in design but is balanced and is kept fresh by the randomisation of featured jewellery pieces.