RudeGoose designed a full corporate identity, including stationery and a brochure website for financial planning services company, Concept Financial Planning.
The portrayed image had to strike a careful balance between representing Concept’s forward thinking, fresh, client-centred values, but still inspire confidence in the responsibility, reliability and longevity of the company.
The arrow device in the logo has been developed throughout the identity and especially in the strapline, to suggest building blocks.
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