When The Holistic Centre was taken over in 2014, it was clear to the new owner that the company’s enormous static HTML website was in desperate need of an overhaul to make it more manageable, keep its content up to date and allow it to be an integral part of the management and growth of the business. What the old website had been doing well over the years however, was generating lots of organic search engine traffic, so a high priority of the rebuild was to do nothing to damage that hard won ranking.
We rebuilt the website in WordPress, creating a sophisticated custom content management system that would be capable of maintaining meaningful links between the many complex facets of the centre, such as therapies, practitioners, events and classes. There is even the facility to associate particular therapies with individual blog posts.
Ecommerce functionality has now been added to allow customers to purchase gift vouchers on the website, and we’re looking forward to seeing where this website will take us next!
Zoe is brilliant to work with – she really gets to grips with what you are looking for and blends her wonderful creativity with practical usability to get the most out of your website. She has worked on various websites of mine and each time it has been such an effortless and rewarding process. I can highly recommend her work.